With the help of technology, the insurance industry has transformed into something even more exciting and dynamic. Out of the many tools that you can use to close insurance sales, probably the most effective would be intelligent emails. When you compare your conversion rate with phone calls, you’ll have a larger number of replies to intelligent emails than returned phone calls. With that all established, you now have to look at how your emails are written out. Did you write them out with a sale in mind? If yes, are you sure that the goal of getting sales goes through from the subject to the body?
This is a very important question for you to ask yourself before you send out your emails. The most common mistake agents make is to focus on getting a sale in the body online. Without looking into the quality of the subject line, their emails get tossed into the trash bin unopened and unread. Remember that it should come hand in hand to come up with an intelligent email – good subject line and body.
With something short and brief, your prospect’s interest can be piqued. You do have to use the right words and don’t forget to put in the name of your business. If your prospects see who the email is from, they’ll more likely open and read your email seeing that it’s from a legitimate company. Keep in mind that you do have to make sure that your email doesn’t get flagged as spam. Steer away from words like free, guaranteed and money making because these are the most common flags for spam and you can be blocked entirely by your insurance leads.
Once you take care of your subject line, you can focus on the body. Just make sure that it’s clear as well as easy to understand. It should have the proposal or a call to action as well as your contact information. Just like the message you leave on your prospect’s answering machine, you need to make your email personalized. Through intelligent email, you have a bigger chance of making a sale.
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