Even if your health insurance leads need to get coverage, insurance isn’t interesting enough to keep your prospects attention. With this fact in mind, you need to have an interesting way of conveying your message about insurance. The most useful skill would then be your sales skills. Right sales skills mean you know that using hot button phrases is a good way to grab attention. When you use them at the right time, like when you’re leaving your prospect an answering machine message, you can get them to call you back.
If you assess your market, you’ll find a way of sifting out these hot button phrases. No doubt, some of these phrases will come with the words free and affordable. Take this piece of advice that free, although it grabs people’s attention, is passé and oftentimes end up in spam messages of your insurance leads’ inbox. So instead, you have to come up with attention grabbing phrases. Go ahead and use the word affordable with the word premiums and you’ll have many of your medical insurance leads calling you up for more information. At that time, you should be ready with a proposal if you have not sent them an email about it yet.
Aside from the words affordable, you can also capture your lead’s attention with the words low. In insurance, it’s common to see expensive copays and deductibles. If you offer policies that offer low deductibles, your prospects will get on the phone eager to speak to you and know more something about it. Another trend in insurance that you can work to your advantage would be the process of approvals. For many, this is a long and arduous time. If you have a policy that provides quick approvals, use this phrase in your answering machine message.
You might also like to mention popular insurance carriers and brands that’s part of your product line. If they’ve heard about the brand and they know it’s a brand that they can trust, they’ll be most likely to pick you as the agent who will set them up with the right policy. If you want high quality leads to work on, it’s as simple as signing up so you can be the first agent to grab their attention.
