As an insurance agent, you’ve got no choice but to be good on the phones. Even if you create a good website that people like and love to use, all of your hard work online will amount to nothing if you can’t sell anything over the phone. Unfortunately, regardless of how good your actual communication skills are, it doesn’t mean that you are as good at selling over the phone. If you’re an insurance agent who wants to improve your phone skills then you’re at the right place. Think of it this way, what would make you want to buy from someone selling insurance over the phone?
Before giving you the first tip, think about these questions for a moment. Do you have a script? Have you memorized the script you use on your prospects? Does it ever get boring or monotonous when you are selling to insurance leads using your script? If you’ve answered yes, then chances are you aren’t getting through to the insurance sales leads you are actually calling. As an insurance shopper out to buy insurance, you would want to buy from someone who was telling you something you liked, something that is interesting. Being able to read your demeanor over the phone is much easier than you think and if people are reading a negative, bored or uninteresting mood – they are less likely to buy from you.
Another important point is to listen and ask. As an insurance agent, you are selling a product that will cut into a household budget or be too expensive for someone to afford. Don’t just try and talk over what they are telling you, ask questions and be proactive. Asking questions ensures you know exactly what they need and helps you offer the right plan for them and their family.
When you’ve got the right plan in mind and have offered it to your health insurance leads, don’t forget to close the sale. The sale isn’t open ended and you have to make sure you ask them to sign a piece of paper or ask them to sign up right away. Most people want you to tell them to buy their product and make the last move.
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